I just love this video! It’s a wonderful example of creative thinking and problem solving in action.
Creativity and creative problem solving are two of my favorite blog subjects. For those of you who are similarly interested in these closely related topics, I’ve blogged about them here and here. The video is a case study in how a person can solve a problem, no matter how big, when a creative approach is used. In Angela Logan’s case, she is faced with the problem of needing to raise money to save her Teaneck, New Jersey, home from foreclosure. Her method of overcoming this challenge is one that everyone can learn from.
Firstly, I noticed that Angela very quickly identified a talent that she had and used it to great effect. She knew how to bake delicious cakes, and so she used this ability to raise funds. Watching Angela go to work in her kitchen reminds me of the time when I was in graduate school and similarly needed to augment my income. I had a job as a teaching assistant, but that didn’t really pay enough for me to live on, so I had to find a second job. This problem was made more difficult by the fact that I was so busy with my studies that I didn’t really have much time or energy to devote to such an undertaking. I knew, though, that I’ve always been a pretty good conversationalist and that I had some background as a teacher of English as a Second Language, so I decided to hire myself out to international students who wanted to work on perfecting their speaking abilities in English. All I had to do was sit and talk with nonnative speakers for an hour at a time and was paid quite well for doing so. Thus, the first step in creative problem solving is finding a tool that feels comfortable in one’s hand and then putting it to good use.
Secondly, Angela did not allow herself to feel overwhelmed by the difficulty facing her. Her problem was indeed large and thus daunting, but she was not daunted by it. That’s because she focused on the ” little picture.” She broke her problem down into small, manageable bits and pieces. This is made clear in the video when she set her first goal: to sell one hundred cakes in ten days. Reaching this provided her with the confidence she needed to set a second, larger objective. With each accomplishment, she built momentum, acquired confidence, and put a new piece of the puzzle in place. Rather than looking at the whole forest, she strategically decided to focus her vision on the individual trees that make up that forest.
Thirdly, Angela did not allow her pride to get in the way of her creative thinking. She asked those who are close to her to buy her first one hundred cakes, but she admits that it was difficult for her to do this. As an educator, I find that many students make the mistake of failing to ask for help when they have difficulties with the work I’ve asked them to do. Actually, I can understand this reluctance, on the part of some, because I am the sort of person who hates to admit that I am incapable of doing something wholly on my own. I suppose I feel I have to be self-sufficient in all things. Thinking this way, though, is a mistake and perhaps even a character flaw. Reaching out for help is not a sign of weakness. On the contrary, it is a way of becoming enriched and empowered, two very good things to be. Not reaching out for help, because one finds it embarrassing to do so, is like allowing one’s thinking to be clouded by emotionality.
By the way, my favorite book on creative thinking and problem solving is Edward de Bono’s Six Thinking Hats, a really good read.
Take care until next week.
Tags: Creative Problem Solving
